Mastering the Art of Modern Content Marketing: Engage, Attract, and Educate

Welcome to the era of modern content marketing, where businesses have the power to captivate audiences, attract clients, and empower their staff through strategic storytelling.
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Unleash Your Creativity

Unleashing your creativity is the first step towards executing a modern content marketing strategy that captivates your audience and empowers your staff. Here are some practical and specific tips to help you tap into your creative potential
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Know Your Audience Inside Out - Avoiding Mismatches in Marketing

Failing to understand your audience can lead to costly mismatches in marketing. Let's explore some real-world examples of marketing mistakes that occurred due to a lack of audience understanding.
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Embrace Divergent Thinking: Stirring Controversy while Building Extreme Loyalty

Stirring controversy and building extreme loyalty among your target audience. While it may seem counterintuitive, certain marketing channels have successfully utilized controversial approaches to engage their audience and foster strong brand loyalty.
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How The NFT Boom Went Bust

They called it the Non-Fungible Token (NFT) Boom. Tucked away into the folds of the internet, people were trading digital images, videos, and audio files like a 21st-century version of trading baseball cards, except some of these 'cards' sold for the price of luxury cars or even mansions.
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The Cost Effectiveness of American Software Development

While the initial costs may appear lower, it is crucial to look beyond the hourly rates and consider the long-term value and cost-effectiveness of American software development teams.
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The Strengths of Offshore Development Teams and the Global Talent Landscape

Offshore development teams have emerged as formidable contributors to the global software engineering landscape. Contrary to popular belief, these teams excel in accomplishing well-defined engineering tasks, particularly in areas such as automated testing, report writing, and updating and upgrading systems.
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Empowering Middle Management
Unlocking the True Potential of Creative Projects

It is crucial for organizations to optimize their decision-making processes. Unfortunately, middle management teams often become bottlenecks, hindering the progress and success of creative projects.
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PRESS RELEASE
CCEA Clark County Nevada's Educators Association

CCEA Clark County Nevada Teacher's Union Partners with Mynkis to Develop Incident Management System.
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Balancing Productivity of Your Creative Team

Businesses need to harness the creativity of their teams, particularly in industries such as software development. Companies like Mynkis, providing enterprise-level custom software solutions, depend significantly on their creative teams. However, the common misconception that longer hours and a brisk pace always translate to higher productivity could prove detrimental. Balancing productivity is key, and in this blog post, we will explore why.
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PRESS RELEASE
The City of Columbus

The City of Columbus, Ohio Partners with Mynkis to Develop Innovative Industrial Power Usage Monitoring and Reporting Platform.
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Iterative Marketing Strategy
Testing, iteration, and adaptation

By implementing a systematic approach, marketing teams can continuously refine their ad campaigns to identify the most effective ads over time.
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Guide: Omnichannel Database Marketing - Maximizing Customer Engagement and Business Growth

Omnichannel database marketing has emerged as a powerful strategy for businesses seeking to create seamless customer experiences across multiple channels. This comprehensive guide will provide you with key insights and steps to leverage your customer database effectively, enabling personalized and targeted marketing campaigns that drive engagement, conversions, and business growth.
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Guide: Keeping Your Software Project on Scope and Achieving an MVP

To ensure success, it's essential to keep the project on scope and strive for an Minimum Viable Product (MVP) — a functional version that meets core requirements.
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Cloud v Dedicated Hosting

Let's dive in and explore how cloud computing can transform your software development process and enhance your business's overall efficiency and success.
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How We Rescuing Failing Software Projects

At Mynkis, we understand the challenges that can arise when a software project is struggling or failing to meet expectations. We believe in our team's expertise, experience, and dedication to turn around such projects and set them on a path to success. Allow us to outline the steps we would take to address the issues and deliver a successful software solution.
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What Is Agile Development

Simply put: it's knowing that you'll uncover new information as you go. Agile is an iterative and collaborative approach to software development that emphasizes flexibility, adaptability, and continuous improvement. Here's an overview of what an Agile strategy would look like on a software team, explained in non-technical terms for executives.
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When To Build A Custom CRM

Businesses thrive on effective customer relationship management (CRM) to foster loyalty, drive growth, and achieve long-term success. While off-the-shelf CRM solutions serve as a solid foundation, there are pivotal moments when investing in a custom CRM system becomes a strategic imperative. In this blog, we explore the key scenarios that warrant such an investment and the outcomes that validate the expense.
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ChatGPT Integration Services

Enhance customer experiences, and gain a competitive edge. As a leading provider of custom web applications, Mynkis recognizes the immense value of incorporating ChatGPT integrations into business strategies. This article explores the versatile use cases of ChatGPT integrations in the context of web applications, highlighting the transformative impact they can have on businesses.
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What Is GIT
And how do I get my team to use it?

Efficient collaboration and organized file management are crucial for teams working on projects. Enter Git: a powerful tool that acts like a time machine for your files.
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The Dangers Of Having One Developer

When only one developer possesses in-depth knowledge of the system, the business becomes overly dependent on that individual. This creates a single point of failure, as any disruption to the developer's availability.
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Test Automation

Ensuring high-quality products is paramount for businesses to succeed. Test automation has emerged as a game-changer, revolutionizing the way software is tested and validated.
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What Belongs In An MVP?

Determining what belongs in a Minimum Viable Product (MVP) requires careful consideration of the core functionality necessary to deliver value to users.
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